Arkan Plaza’s Grand Unwrapping: Gifts from the Digital Realm.
Unwrapping Wonder at Arkan Plaza!
Every grand reveal starts with a vision. We mapped out the scene, ensuring the moment the curtain drops would be pure spectacle. Every frame was crafted to build anticipation, from the press of the button to the cascade of floating gifts.
Precision takes center stage here. The scene was constructed in its raw form, setting up key angles and movements to seamlessly blend into reality. This phase ensured every perspective was picture-perfect.
The towering Christmas tree was meticulously shaped, adding depth and realism.
The physical and digital worlds merged as we anchored our CGI elements to the real environment. Every movement was calculated to ensure perfect synchronization between live-action footage and digital enhancements.
Gravity meets wonder. Advanced physics simulations allowed the curtain and the gift boxes to drop naturally, responding to real-world forces while maintaining cinematic elegance.
From wireframes to photorealism, we showcased the evolution of our work. A side-by-side look at the raw CG layers and the final scene revealed the intricate craftsmanship behind the scenes.
Credits
Client: Arkan Plaza
CGI Studio: VIFX Studios
CGI Studio: VIFX Studios
Creative director: Hossam Kamel
Creative: Esmael Arafa
3D Artist modeling & Animation: Mohamed Fayed
Video compositing: Mahmoud & Mohamed Maarouf
Storyboard artist: Ahmed Khedr
Video shooting: George Ashraf
Sound design: Mostafa Gamal
Creative: Esmael Arafa
3D Artist modeling & Animation: Mohamed Fayed
Video compositing: Mahmoud & Mohamed Maarouf
Storyboard artist: Ahmed Khedr
Video shooting: George Ashraf
Sound design: Mostafa Gamal
From concept to reality, this wasn’t just an ad; it was a celebration of festive wonder, crafted to captivate and inspire. See you next time!