Crafting the Unseen: Inside the EFB VFX Ad!
A look behind the scenes, where creative vision meets technical precision; so let's see how each element was crafted to bring the concept to life.
Here’s the final render, where every detail comes together to showcase the full intensity and precision of the visual effects.


The CGI environment creates a stunning backdrop that enhances the story, combining intricate details and vibrant visuals to transport the audience into a captivating world.


At the Houdini stage, we crafted complex simulations,
bringing dynamic elements to life with precision and control,
setting the foundation for the ad's most impactful moments.


Here's a glimpse from behind the scenes!


The before & after video reveals the transformation, highlighting how raw footage evolved through VFX to achieve the final polished look.


Credits
Client: Egyptian Food Bank
Agency: Sterling Cooper
CGI Studio: VIFX Studios


Creative director: Hossam Kamel
Art director: Mohamed Maarouf
3D Artist modeling & Animation: Ahmed Abdalhady
Video compositing: Mohamed Maarouf
Storyboard artist: Ahmed Khedr
Video shooting: Mina
Sound design: Mostafa Gamal

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