Freshness Amplified
Behind the Scenes of Glade’s CGI Journey Across Cairo.
The Fresh Finish! Glade in Cairo
Sketching Freshness: The Storyboard Blueprint
Building the Giant!
Crafting Glade’s Iconic Spray Bottle
Framing the Freshness!
Solid and Enhanced Solid Views
CGI Enhancements and Details
Seamless Placement: Tracking Cairo's Landmarks
3D Modeling
Perfecting the Materials, Light and Shadows
From Concept to Cairo: The Transformation Journey
Credits
Client: Glade
Agency: PhD
CGI Studio: VIFX Studios
Agency: PhD
CGI Studio: VIFX Studios
Creative director: Hossam Kamel
Art director: Mohamed Maarouf
Creative: Esmael Arafa
CG supervisor: Mohamed Fayed
3D Artist modeling: Yara Walid
3D Artist animation: Ahmed Abdelhady
Video compositing: Mahmoud
Storyboard artist: Ahmed Khedr
Video shooting: Akladios Samy
Sound design: Mostafa Gamal
Art director: Mohamed Maarouf
Creative: Esmael Arafa
CG supervisor: Mohamed Fayed
3D Artist modeling: Yara Walid
3D Artist animation: Ahmed Abdelhady
Video compositing: Mahmoud
Storyboard artist: Ahmed Khedr
Video shooting: Akladios Samy
Sound design: Mostafa Gamal
