Get ready to witness a fusion of technology and storytelling!
Lipton’s latest CGI ad takes you on a playful journey.
The storyboard was our compass, guiding the transformation of an ordinary scene into an unforgettable CGI spectacle.
We established the virtual playground where perspectives, lighting, and compositions took shape. This stage laid the groundwork for precision and photorealism.
From abstract wireframes to hyperrealistic structures, the digital world came alive. Each object was meticulously sculpted, ensuring that textures, reflections, and details resonated with real-world authenticity.
By locking CGI elements into real-world movement, we bridged the gap between filmed sequences and digital art, ensuring a seamless fusion where pixels and reality danced in harmony.
What started as an ordinary capture evolved into a breathtaking CGI moment.
Credits
Client: Lipton
Agency: PhD
CGI Studio: VIFX Studios
Agency: PhD
CGI Studio: VIFX Studios
Creative director: Hossam Kamel
Creative: Esmael Arafa
CG supervisor: Mohamed Fayed
3D Artist modeling & Animation: Maged Ahmed
Video compositing: Mahmoud & Mohamed Maarouf
Storyboard artist: Ahmed Khedr
Video shooting: Akladios Samy
Sound design: Mostafa Gamal
Creative: Esmael Arafa
CG supervisor: Mohamed Fayed
3D Artist modeling & Animation: Maged Ahmed
Video compositing: Mahmoud & Mohamed Maarouf
Storyboard artist: Ahmed Khedr
Video shooting: Akladios Samy
Sound design: Mostafa Gamal
See you in the next one!