Fueling Innovation: Behind Mobil's CGI Ad for 50 Years of Excellence.
The journey begins with the storyboard, where the vision of Mobil's 50th-anniversary CGI ad takes its first form.
With the storyboard guiding the vision, the next step was tracking the environment.
This stage focused on capturing real-world movement and spatial data to seamlessly integrate CGI elements into the ad.
Advanced motion tracking techniques were employed to analyze the dynamics of the environment, from the subtle movements of vehicles to the contours of the surroundings.
The 3D modeling stage was where the ideas from the storyboard began to take tangible shape.
The materials, textures, and reflections were designed to convey authenticity, while subtle design elements paid homage to Mobil's rich heritage.
This stage laid the groundwork for dynamic animations and visuals that would celebrate 50 years of Mobil.
With the 3D models in place, the next step was to transition from basic structures to fully realized solid and enhanced solid views.
This stage focused on adding depth, detail, and realism to the models.
The solid views established the foundational geometry, while the enhanced solid views layered in intricate textures, lighting effects, and material properties.
Breathing Life Into the Scene!
The Before & After stage captures the remarkable transformation from raw footage and early concepts into a refined, polished creation.
Credits
Client: Mobil
Agency: BBDO
CGI Studio: VIFX Studios
Agency: BBDO
CGI Studio: VIFX Studios
Creative director: Hossam Kamel
Art director: Mohamed Maarouf
3D Artist modeling & Animation: Yara Walid - Ahmed Abdalhady
Video compositing: Mohamed Maarouf
Storyboard artist: Ahmed Khedr
Video shooting: Arafa Mahmoud
Sound design: Mostafa Gamal
Art director: Mohamed Maarouf
3D Artist modeling & Animation: Yara Walid - Ahmed Abdalhady
Video compositing: Mohamed Maarouf
Storyboard artist: Ahmed Khedr
Video shooting: Arafa Mahmoud
Sound design: Mostafa Gamal
Glad to Have You with Us!