The Nile in Lights!
A CGI Spectacle on the Nile: NBE's Bold Statement in the Heart of Egypt.
The final render captures the heart of the ad: a stage on the Nile glowing with NBE's signature branding.
Sketching the Flow: Visualizing the Nile Journey!
Each panel charted the transformation of the Nile stage.
Bringing Structure to Light!
Revealing the backbone of the visuals, showing the progression from basic forms to polished details.
Building the Stage: From Virtual to Reality!
The 3D modeling brought the Nile stage to life, from the grand stage structure to details like NBE’s illuminated logo was balancing realism and creativity, ensuring the stage looked iconic yet harmonized with the natural surroundings.
Merging Worlds: Seamless Integration!
By blending the CGI stage, live footage of the Nile, and intricate visual effects, this process ensured every layer harmonized perfectly.
Rooted in Reality: Tracking the Nile!
The Nile’s movement, surrounding buildings, and light reflections were mapped to sync CGI elements with the environment, achieving perfect alignment with the Nile’s natural flow.
A Transformation Tale!
Demonstrating how each element from the initial sketches to intricate VFX came together to create a visual spectacle on the Nile.
Credits
Client: NBE
CGI Studio: VIFX Studios
CGI Studio: VIFX Studios
Creative director: Hossam Kamel
Art director: Mohamed Maarouf
Creative: Esmael Arafa
3D Artist modeling & Animation: Mohamed Fayed & Yara waleed
Video compositing: Mohamed maarouf & Mahmoud
Storyboard artist: Ahmed Khedr
Video shooting: Akladios Samy
Sound design: Mostafa Gamal
Art director: Mohamed Maarouf
Creative: Esmael Arafa
3D Artist modeling & Animation: Mohamed Fayed & Yara waleed
Video compositing: Mohamed maarouf & Mahmoud
Storyboard artist: Ahmed Khedr
Video shooting: Akladios Samy
Sound design: Mostafa Gamal
This project redefined storytelling by merging the timeless beauty of the Nile with the cutting-edge artistry of CGI; hope you enjoyed the journey!