Game Changer on the Nile:
NBE’s Paddle Court Unveiled in CGI!
The curtain lifted on the polished spectacle—a giant paddle ball opening to reveal NBE’s court, floating majestically on the Nile.
The journey began with pencil and imagination, sketching the story's essence where each frame ready to tell its tale.
The scene's skeleton emerged in the digital realm, where raw shapes and placeholder assets defined the structure.
These early stages are offering a glimpse into the balance of space, proportions, and dynamics that would drive the narrative.
The paddle court came to life through intricate 3D modelling, every detail carved with precision.
With the camera’s movement in focus, the foundation for blending CGI with reality was established.
Bridging the gap between imagination and reality, syncing the digital elements with the real-world shots.
This critical stage ensured that every motion, from the ball’s opening to the court’s reveal, felt like it belonged on the Nile’s tranquil surface.
This stage was where art met polish, from color grading to creating the perfect lighting atmosphere.
A side-by-side comparison showcased the evolution from raw plates to the completed spectacle.
Credits

Client: NBE
CGI Studio: VIFX Studios

Creative director: Hossam Kamel
Art director: Mohamed Maarouf
Creative: Esmael Arafa
CG supervisor: Mohamed Fayed
3D Artist modeling & Animation: Ahmed Amir
Video compositing: Mahmoud
Storyboard artist: Ahmed Khedr
Video shooting: Akladios Samy
Sound design: Mostafa Gamal

Catch you next time with another groundbreaking concept!
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