A dynamic VFX ad for Noon, blending CGI and live action to bring the brand’s vision to life. This Behance project includes a detailed breakdown of the production process, from initial concept to final execution. Discover behind-the-scenes footage, showcasing the techniques and tools used throughout the project.

The final render showcases polished visuals with precise attention to detail, blending CGI seamlessly into real-world footage. 
The high-quality output highlights Noon's message while maintaining a smooth and natural look.

This storyboard delivers an engaging narrative while highlighting Noon's ability to deliver with speed and innovation through a unique, mixed-reality perspective.

Credits:

Client: NOON
CGI Studio: VIFX STUDIOS

Creative director: Hossam Kamel
Art director: Mohamed Maarouf
3D Artist modeling & Animation: Shehab Mohamed
Storyboard artist: Ahmed Khedr
Video shooting: Mahmoud Magdy
Sound design: Mostafa Gamal
Back to Top