Step Inside the Screen: The Making of Noon's Yellow Friday CGI Adventure!
High-quality rendering brought the CGI elements to life, blending seamlessly with the live-action footage.
The journey begins with a vision: we mapped out the concept, framing the models' interaction with the Noon screens and building anticipation for the grand moment when the Noon box bursts out of the screen.
Adding the physics of wonder: Simulating realistic interactions!
Sculpting the magic behind the screen: Every element was crafted to match the brand’s identity!
Using advanced tracking techniques, we synchronized the camera movements with the virtual Noon box: This precise alignment laid the foundation for integrating CGI elements into the live-action footage!
Where movement brings the story to life: The scene was animated to reflect a lively and dynamic motion!
Locking the real and virtual worlds in perfect harmony!
This stage brought everything together, combining visuals, effects, and sound into a seamless narrative.
From raw ideas to visual brilliance: Witness the transformation from unpolished shots to the final render showcases the power of CGI in crafting Noon’s bold Yellow Friday narrative.
Credits
Client: Noon
CGI Studio: VIFX Studios
CGI Studio: VIFX Studios
Creative director: Hossam Kamel
Art director: Mohamed Maarouf
Creative: Esmael Arafa
CG supervisor: Mohamed Fayed
3D Artist modeling & Animation: Ahmed Amir
Video compositing: Mahmoud
Storyboard artist: Ahmed Khedr
Video shooting: Islam Sayed
Sound design: Mostafa Gamal
Art director: Mohamed Maarouf
Creative: Esmael Arafa
CG supervisor: Mohamed Fayed
3D Artist modeling & Animation: Ahmed Amir
Video compositing: Mahmoud
Storyboard artist: Ahmed Khedr
Video shooting: Islam Sayed
Sound design: Mostafa Gamal
Thanks for Being Part of Our Story!