Behind the Curtain: The TapTap Story
As we pull back the curtain on the creation of this dynamic project, the behind-the-scenes journey captures the creative process, from raw concepts to final execution.
Through a blend of visuals and In the making snippets, we showcase the evolution of TapTap's ad, highlighting key moments of inspiration and the breakthrough ideas that shaped its unique identity.
In the storyboard phase of the TapTap VFX ad, we visualized the initial concept by outlining key scenes and transitions.
This step involved sketching dynamic visuals and defining the narrative flow to ensure a compelling story arc.
Collaborative brainstorming sessions refined the ideas, setting a strong foundation for the project's creative direction.
CREDITS:
Client: TapTap Send
CGI Studio: VIFX Studios
CGI Studio: VIFX Studios
Creative director: Hossam Kamel
Art director: Mohamed Maarouf
3D artist modeling & animation: Yara Walid
Storyboard artist: Ahmed Khedr
Video shooting: Mahmoud Magdy
Sound design: Mostafa Gamal
Art director: Mohamed Maarouf
3D artist modeling & animation: Yara Walid
Storyboard artist: Ahmed Khedr
Video shooting: Mahmoud Magdy
Sound design: Mostafa Gamal
